Levi Strauss & Co. is getting involved in politics and I love it:
"Levi Strauss & Co. is putting its famous pockets behind defeating a ballot initiative that would outlaw same-sex marriage in California.The San Francisco-based jeans maker said it will co-chair with Pacific Gas & Electric a group trying to drum up opposition to Proposition 8 in the business community. Chief Executive Officer John Anderson said the move is consistent with Levi’s long history of supporting civil rights causes."
Source: The Associated Press
More information on Proposition 8.
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