Now that I've finished gushing, you can imagine my initial excitement when the duo announced they will be collaborating with Target to create a Go International line for the mega chain this upcoming December. The idea that the Mulleavy's will attempt to translate their unique pieces into palatable, mass market goods is at once amazing and bittersweet. While I am already salivating at the idea that I could potentially afford to own one of their pieces, I am nervous that a mass market interpretation of their work would get lost in translation. As I mentioned before, Rodarte is all about craft- their pieces are impeccably detailed and thoughtful, an inherent quality due to the fact that they are all hand crafted by the two sisters themselves. Now call me old fashioned- but there is something so genuinely beautiful about that- garments that welcome a hand touch, created by the same people who dreamed them up, as opposed to a factory somewhere far off. Obviously- the Target line, which will retail from $9.99 to $79.99, will probably be produced overseas... so I can only hope that their vision and aesthetic will not be compromised.
Only time will tell.
Photos courtesy of Style.com